Established in 1994, The Fragrance Shop is the UK's leading independent fragrance retailer. Showcasing over 200 leading fragrance brands, The Fragrance Shops utilises a multi-channel, customer-centric business model to achieve its overall vision of being 'first for fragrance'. Regularly awarded for excellent customer service, the company's mission is to make fragrance affordable and accessible for all, focusing on staff expertise, competitive prices and continual online and high-street presence.