Considering its longevity in the market it's still grossly overpriced in comparison with the competition, hasn't really taken on board the pricing competition in relation to its competitors and relies solely on branding and history to suck customers in and relieve them of their hard earned pennies.
Sainsbury’s is one of the largest supermarket chains in the UK, providing everything from groceries and clothing to homewares, electricals and much more. Our goal has always been to become one of the most trusted retailers in the UK, where people love to work and shop.
