Joe Created a unique vanilla ice cream recipe back in 1922.
Four generations later, his family of ice cream purists still use that same recipe to craft and serve the distinctly moreish Joe’s Ice Cream that you enjoy today!
In 2022, we celebrated 100 years of ice cream making in Wales. We have refreshed our brand to reflect our original and more classic blue. Our three Swansea parlours already showcase our new branding and our Cardiff and Llanelli parlours will reflect our new blue towards the end of 2023.
Opened in 1984 our Mumbles parlour has proved a favourite with tourists and locals alike.
With short walks to the beach and historic Mumbles Pier it truly is ice cream at the seaside!
