William Hill has been the trusted home of sports betting and gaming since 1934. Our bookmakers located in London, will bring you hundreds of betting markets on horse racing, football and more from across the globe. Our betting shops in London have been a fixture on the high street for decades. Step inside our William Hill London stores and you'll enjoy that warm welcome from our friendly colleagues. You can watch expert analysis of the racing, football and other top sports. Play the latest games on our gaming machines. Build accas at our self-service terminals and follow the action as it unfolds on our in-shop screens. Take Control. Own your game. Gamble Responsibly 18+.